JOB TITLE Senior E-Commerce Manager

REPORTING TO Chief Commercial Officer

DEPARTMENT Commercial

LOCATION London

SALARY Competitive

TYPE Permanent

COMPANY PROFILE

Orlebar Brown launched in March 2007 as a more tailored approach to men's beach and swim shorts. Based on the traditional pattern of a tailored pair of trousers for men, and with their distinctive side fasteners, they are not just a swim short; they are the original and best shorts you can swim in.

In 2010 we took Orlebar Brown off the beach, out of the pool and into the resort with a range of tees, polos and shirts, and have since then developed the product into a full lifestyle offer including shorts, trousers, sweats, outerwear, knitwear, footwear and accessories.

The brand has rapidly gained global recognition and is sold through multiple channels. Web is the largest channel, delivering to customers globally through www.orlebarbrown.com. The first Orlebar Brown store opened in London in 2011, and there are now nine stores in the UK, eight stores in the US, and four in France, alongside stores managed by franchisees in Australia, Dubai, Greece and Kuwait. The brand is sold in the world's best Menswear retailers including Selfridges, Harrods, Mr Porter, Le Bon Marche, Saks 5th Avenue and Holt Renfrew amongst others, as well as through key trend and regional independent menswear stores.

In 2018 Orlebar Brown was acquired by Chanel, with a plan to continue the brand's growth and development internationally and across channels.

THE POSITION

Orlebar Brown is seeking a seasoned and motivated Senior Ecommerce Manager to drive revenue generation and optimise the performance of our online platform. The Senior Ecommerce Manager will be responsible for effectively trading the website, identifying sales opportunities, enhancing user journeys, and implementing strategies to boost conversion rates and average order value. The ideal candidate should possess expertise in Shopify Plus, along with strong analytical, leadership, and commercial skills.

While achieving these technical elements the candidate must be able to integrate consistently and positively Orlebar Brown’s brand signatures. They must also be able to demonstrate how to adopt the company’s key customer cohorts into the look, feel, and performance of the platform.  

KEY ROLES AND RESPONSIBILITIES

Trade:

• Accountable for Website performance, (Revenue and Customer engagement). Responsible for brand expression and consistency on the website.
• Identify and capitalise on sales opportunities to achieve targets through data analysis, market trends, and customer behaviour insights.
• Monitor and analyse key metrics, such as conversion rates, ATV, traffic sources, and customer engagement, to drive informed decisions.
• Responsible for onsite journeys - manage site navigation, search, categories, filters, and product placement by setting a prioritised and brand aligned merchandising strategy alongside the Merchandising, CRM and Marketing teams to support sell through and brand focus.
• Work closely with Merchandising to ensure assortment is displayed correctly. Also work across the site to create any adjustments needed to satisfy our Order Management System
• Study user journeys and behaviour patterns to identify pain points and areas for improvement for UX and UI.
• Collaborate with key stakeholders to enhance the overall user experience on the website using customer performance goals and data.
• Implement A/B testing and other techniques to optimise website elements and boost conversion rates.
• Schedule regular site walks to ensure products and categories are appearing correctly.
• Identify and assess digital marketing channels for their impact on website traffic, conversion rates, and average order value. Provide analytics to demonstrate the effectiveness and work on adjusting channel mix and/or landing points into the site.
• Review SEO strategy alongside the brand team to optimise the site accordingly. 

Content & Site Operations:

• Accountable for Season / Capsule launches, understanding the brand approach to content on an ongoing basis and working with Head of Studio and other senior managers on the best deployment of planned campaigns. Then conducting gap analysis and briefing requirements to Marketing and Content Creative teams.
• Ensuring all core content, e.g. About Us, Store Locator, Privacy Policy etc. is maintained, reviewed, kept contemporary, enhanced as needed.
• Responsible for uploading all content in line with campaign deadlines, coordinating critical paths to achieve this.
• Report on content engagement and provide recommendations to Marketing and the wider business to improve the online journey.
• Continuously improve web operation processes and look for opportunities to automate and deploy tools, to ensure maximum energy can be spent on value-adding processes rather than redundant manual tasks.
• Conduct ongoing reviews of shipping types and payment methods. Identify opportunities to update and change, request technical support to unlock opportunities identified. Administer and test initiatives.
• Set-up of promotions, with requests from Digital Acquisition, CRM, Merchandising and Customer Service teams.
• Manage and oversee the day-to-day operations of the Orlebar Brown e-commerce website, ensuring optimal functionality, and resolving any technical issues promptly.
• Provide actionable insights to various stakeholders in the business by mastering analytical functionalities of all available tools (Google Analytics, ContentSquare, Nosto, Power Bi, Shopify, etc.).
• Ensure that the site is optimised to pass Accessibility standards. 

SKILLS AND EXPERIENCE

• Strong numerical skills.
• Proven experience as an E-commerce Manager or similar role, with a track record of driving revenue growth in a multi-million pounds international / global apparel brand.
• Clear experience with developing a brand-led online shopping experience for high-end customers
• Strong merchandising skills and product affinity.
• Proficiency in Shopify Plus.
• Good knowledge of Google Analytics, Power BI, Content Square and Nosto preferable, as well as strong Excel skills.
• Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
• Commercial acumen and ability to develop and execute strategies aligned with business goals.
• Excellent leadership and team management skills, fostering a collaborative and productive work environment on a cross-company/-departmental basis.
• Solid understanding of digital marketing channels and their impact on e-commerce performance.
• Demonstrated expertise in optimising user journeys, conversion rates and average order value.
• Exceptional communication skills, both written and verbal.
• High attention to detail and a proactive problem-solving attitude.
• Comfortable working in a fast-paced and dynamic e-commerce environment.
• Person with a Can-Do attitude.

WHAT WE OFFER

• Being part of a diverse working environment of people who we learn from every day.
• The chance to train and develop your skills in a fast-working environment.
• Competitive benefits package:
  • Physical wellbeing: Private medical insurance covering pre-existing medical conditions and ability to add family members, online GP app with 24/7 appointments, available within 24 hours and cycle scheme participation for a tax-exempt bike and/or accessories.
  • Financial wellbeing: Company pension scheme.
  • Lifestyle: Orlebar Brown and CHANEL product discounts and employee-only sales.
  • Social: Regular social events with your team.
  • Employee Recognition: Service award incentives, 1-week office closure to practice what we preach (paid leave and separate from the 25 days annual leave plus UK public holidays).

It’s never just a job at Orlebar Brown. It’s a way of life. We live and breathe our brand values – Tailored, Vibrant and Brave. Our team define who we are and how we get the job done.

At Orlebar Brown, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Orlebar Brown.